Media Advisory: #StClairMural — 12 Storey Community Inspired Mural Set to Transform Yonge & St Clair in Summer 2016!

Continuing in their spirit of transforming our city streets, the award-winning public arts organization — STEPS — is thrilled to be invited to collaborate with internationally celebrated artist PHLEGM to produce Toronto’s newest public art landmark, a 12 storey mural at the heart of the city’s busy Yonge & St. Clair community.

As owners and managers of all four corners of this dynamic intersection, major partner Slate Asset Management will be hosting this new work on the western facing wall of 1 St. Clair West as part of a wider campaign to foster a vibrant culture and revitalize the neighbourhood.

Known for leveraging unlikely spaces for the production of community-engaged artwork, this project is part of STEPS’ larger efforts to engage Torontonians in dialogue on issues of public space and urban design, while fostering new cultural spaces, particularly for emerging local artists. This will be the organization’s second installation that makes use of a large vertical canvas, in a city that is ripe with opportunity for such projects.

This currently un-named work is being dubbed #StClairMural in the organization’s outreach for community input on how to best reflect the neighbourhood. With insights being captured both online and in person at local gathering points and transit stops, Torontonians are encouraged to provide their insights at: www.stepsinitiative.com/stclair throughout the month of March.

Informed by community generated reflections on the St. Clair neighbourhood, PHLEGM’s design concepts will be revealed in late spring, and all partners look forward to celebrating the unveiling of this new cultural landmark in collaboration with the wider community in Summer 2016.

With a strong mandate to build the capacity of local emerging artists, this is STEPS’ first international project and one they hope will foster cultural dialogue and attract global attention to the city’s homegrown street art scene. In addition to adding some much needed vibrancy along this busy commercial strip, internationally acclaimed artist PHLEGM’s new work is expected to attract cultural tourism to the area.

This project is being generously supported by Slate Asset Management, while STEPS is still soliciting sponsors to help make this project a reality. #StClairMural comes strongly endorsed by Ward 22 City Councillor Josh Matlow.

Reflecting on the site as the highest point in an otherwise flat Toronto, the Councillor shared that “Yonge and St.Clair is one of Toronto’s most desirable neighbourhoods, and creating a landmark piece of public art in collaboration with one of the world’s most influential street artists, reflects the area’s unique geography.”

 

About the STEPS Initiative

STEPS is an award winning public arts organization that has been responsible for some of Canada’s most iconic works—including the World’s Tallest Mural, located in downtown Toronto in which they have engaged thousands of Torontonians. Their social enterprise PATCH is a full-serve art agency, with a unique focus on collaborating with landowners and developers, as well as local artists, to transform underutilized spaces into an ongoing curated exhibition.
www.stepsinitiative.com // Twitter: @STEPSinitiative // Insta: @stepsinitiative

 

About the Artist: PHLEGM

PHLEGM is well known for his fantastical scenes depicting mythological beasts, curious contraptions, and shrouded figures. His work includes a narrative component that leaves the viewer guessing at how the depicted situation came about and where it might lead. His work is instantly recognizable and can be found across the world adorning high profile institutions, houses, factories, and in the many interstitial spaces found in cities everywhere. While he calls the UK is home, PHLEGM’s distinctive work can be found across Germany, Norway, Sweden, Croatia, Australia, New Zealand, Tunisia, the United States and the Azores. Insta: @phlegm_art

 

About the Property Owner: Slate Asset Management

Slate is one of Canada’s most active and innovative acquirers, owners and managers of real estate. www.slateam.com

 

Media contacts: 

Alexis Kane Speer, Founding Director, the STEPS Initiative 647-999-0213 or alexis@stepsinitiative.com

Anjuli Solanki, Director of Community Programs, the STEPS Initiative 647-773-2547 or anjuli@stepsinitiative.com

Katie Talbot, Investor and External Relations, Slate Asset Management 416 583 1785 or ktalbot@slateam.com

 

The future site of #StClairMural - 1 St. Clair West, owned and managed by Slate Asset Management

The future site of #StClairMural – 1 St. Clair West, owned and managed by Slate Asset Management

 World’s Tallest Mural - a collaboration between the STEPS Initiative, Toronto Community Housing, the St. James Town Community Corner, as well as local artists Sean Martindale and the Toronto Muralists (located at 200 Wellesley Street East) funded by the City of Toronto in 2013. Photo Credit: Diego Rojas

World’s Tallest Mural – a collaboration between the STEPS Initiative, Toronto Community Housing, the St. James Town Community Corner, as well as local artists Sean Martindale and the Toronto Muralists (located at 200 Wellesley Street East) funded by the City of Toronto in 2013. Photo Credit: Diego Rojas

PHLEGM’s sample works

Dunedin, New ZealandLondon, UKDunedin, New ZealandMoss, NorwayManhattan, New York