St. Clair Mural
Continuing in our spirit of leveraging underutilized public spaces, we were thrilled to have been invited to collaborate transforming the heart of Toronto’s midtown community – Yonge & St Clair – by the City of Toronto and Slate Asset Management.
This 8 storey mural and now celebrated local landmark was produced by acclaimed British artist PHLEGM, known for his fantastical scenes. His work is instantly recognizable and can be found across the world adorning high profile institutions, houses, factories, and in the many interstitial spaces found in cities everywhere.
While this project is international in scope, it was certainly homegrown, with the integration of reflections shared by hundreds of local residents and business owners about what the neighbourhood and city as a whole means to them. We were also fortunate to have been able to embed capacity building into the project, in part through employing local paid artist assistants throughout the work’s development.
Reflecting on the site as the highest point in an otherwise flat Toronto, local City Councillor Josh Matlow shared that “Yonge and St. Clair is one of Toronto’s most desirable neighbourhoods, and creating a landmark piece of public art in collaboration with one of the world’s most influential street artists, reflects the area’s unique geography.”
We hope that project’s of this nature will foster cultural dialogue and attract global attention to the city’s homegrown street art scene. As one of the first of a series of public spacing community investments in the neighbourhood, Slate Asset Management understands the value of placemaking and the role of public art in neighbourhood transformation. The work has already begun attracting cultural tourism to the area.
This project was supported by the City of Toronto, Slate Asset Management, CIBC World Markets, CBRE, Rexall, Dulux Paints.